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How to Remove 24 Hours' Limitation for iTunes Rented Movies

Roger W.
BY Roger W.   
LAST UPDATED: Nov. 30, 2016

Rent War Dogs from iTunes? love it. Having to finish watching it within 24 hours of after starting? Not so much with the love. This timeframe is too short to watch a movie - especially if the movie is 2+ hours long for many users. Therefore, it is good to know that is there a way to extend the period of iTunes rental movie.

Actually the limitation added on iTunes rented movies is related to Apple's FairPlay DRM protection, which prevents you making more use of their digital content. With the DRM protection, you can only play iTunes rented or purchased videos on authorized computer or Apple devices. To remove the 24 hours' limitation, we must bypass the DRM of iTunes videos first. Below are detail guides on how to extend iTunes movie rentals beyond 24 hours on windows or Mac.

Before getting rid of 24-hour limit on iTunes rentals:

  • Download and install iTunes M4V Converter for Mac or DRM Media Converter according to your OS;

  • Upgrade your iTunes to the latest version;

  • Authorize your PC or Mac with the same Apple ID you used to rent the movies;

  • Make sure the iTunes rentals are in valid period and not expired.

Part 1 How to Extend iTunes Movie Rentals Beyond 24 Hours on Mac

For Mac users, I would recommend iTunes M4V Converter to you for removing DRM from iTunes movie rentals and converting M4V to popular MP4 format.

Main Features of iTunes M4V Converter for Mac:

  • Strip DRM Protection from iTunes Rentals & Purchases

  • Convert M4V to MP4 formats without quality loss

  • Keep AC3 5.1 audio and all multilingual subtitles & audio tracks

  • 30X Faster Speed to Remove DRM protection

  • Fully compatible with macOS 10.12 Sierra and iTunes 12.5


Step 1. Download and Install iTunes M4V Converter

Free download the trial version of iTunes M4V Converter and install it on your MacBook or iMac. Launch the converter program, and then iTunes would be opened automatically.

Install iTunes M4V Converter
Step 2. Add iTunes Movie Rentals

When you click "add files" button, all your rented and purchased iTunes videos would be recognized and listed out. Choose those rented movies or TV shows you want to keep longer than 24 hours.

Add iTunes Movie Rentals
Step 3. Choose Audio Track and CC (Optional)

Once the iTunes movie rentals added, select the output audio tracks and subtitles by clicking the "Settings" icon listed behind the movie name. If you didn’t select any of them, the program will keep all subtitles and audio tracks for you after conversion.

Set Output Audio Tracks and Subtitles
Step 4. Convert iTunes Rentals and Keep iTunes Rentals Forever

Click "Convert" button to start removing DRM from iTunes rentals and convert iTunes videos to MP4.

Convert iTunes Rentals

After conversion, click "History" to find all your converted videos.

Remove DRM from iTunes Videos  

Part 2 How to Keep iTunes Rentals Forever on Windows 10/8/7

For Windows users, I recommend DRM Media Converter. DRM Media Converter is a solid iTunes DRM removal which allows you to remove DRM protection from iTunes purchased & rented videos and audios through re-encoding the original files. Once the DRM is removed from the rentals, you are able to keep the DRM-free iTunes movies on your computer or mobile devices forever.

Step 1. Download DRM Media Converter and Install it on Your Computer

Step 2. Add iTunes Rented File(S)

Click the "Add…" button located in the upper left-hand corner. Select downloaded iTunes rented file(s) from your local hard drive, and click "Open" to load it to this application.  You can also click "Find DRM…" to let the program find DRM-protected files for you.

Add iTunes Rented File
Step 3. Select Output Format

Press the "Video files to" pull-down menu to open the conversion profile panel where you will see 20+ common video formats, 7 HD video formats, 13 audio formats, and large numbers of conversion presets for popular multimedia devices. Just select the right one according to your needs.

Select Output Formats
Step 4. Remove DRM and Convert iTunes Rentals

Hit the "Start" button to let this software convert the added iTunes rented files to Non-DRM file format which you set at Step 3. Once the conversion is done, you can save the converted iTunes video rentals on your computer permanently. Also, you can transfer these iTunes movies rentals to another computer or other devices freely.

Remove DRM and Convert iTunes Rentals

Final Thoughts

No one wants to pay much price to purchase iTunes movies but we want to keep the rented iTunes movies forever to watch them again anytime, with families or friends. So, iTunes DRM Removal tools become a very useful tool to help users remove DRM and keep iTunes rentals forever. However, this is only suitable for personal usage. Commercial purpose will be prohibited.


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