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iTunes Movie Rentals: 10 Things You Need to Know

Roger W.
BY Roger W.   
LAST UPDATED: Nov. 30, 2016

The movie rental service at iTunes Store is pretty much welcomed by many people. The steps required to rent from iTunes are dead simple and the ability to play the movie after just a few minutes of clicking "rent movie" is attractive for our Type A personalities. HD video and 5.1 audio are big plus…

But do you know that the rented content is restricted to only being stored in a single place? Have you ever heard the 24h limit for rented movies that have already been started? Here are 10 things you need to know about iTunes movie rentals.

iTunes Movie Rentals

#1. What Do I Need to Rent Movies/TV Shows from iTunes Store?

You can rent movies through:

  • A Mac or PC with the latest version of iTunes.

  • An iPhone, iPad, iPod touch with the latest version of iOS.

  • An Apple TV with the latest version of tvOS.

Note: No matter you rent iTunes movies on a computer or an iPhone, iPad or Apple TV, you need and an Apple ID with a valid credit or debit card in it.

To find movies available for rent, browse the iTunes Store and look for movies with a Rent button.

#2. What Devices Can I Watch Rented Movies On?

iTunes Rentals can only play on Apple devices, which include your Mac or PC using iTunes, iPhone 4 or later, iPad, iPod touch (4th generation or later), or TV using Apple TV.

#3. What Do Movies Rented from iTunes Cost?

There are a number of factors that determine what a rental costs, including how new the movie is, whether the movie has hit theaters or not, whether it's a special promotion, and if it's high definition or standard definition.

  • The latest movies: usually US$5.99-$6.99

  • Regular movies: $3.99-$4.99

  • Special promotions: $0.99

  • Movies currently in theaters/digital release only: $6.99-$9.99

  • Standard definition: $2.99

#4. Where is my iTunes Rented Movie?

  • On a Mac or PC: Go to the Rentals tab in the Movies section of the iTunes Library.

  • On an iOS device: Go to the Rental tab of the Videos app.

  • Using Apple TV (2nd or 3rd generation): Look in the top shelf of the main menu.

  • Using Apple TV (4th generation): If you rent a movie directly from your device, it appears on the Rentals tab in the Movies app. If you rent a movie on your computer or iOS device, use AirPlay to stream it to your Apple TV.

# 5. When Do iTunes Rentals Expire?

There are two time limits you need to be aware of when it comes to iTunes Movie Rentals.

  • You have 30 days to start watching a movie after you rent it. If you don't start watching a movie within 30 days, you must rent it again.

  • After you start watching the movie, you have 24 hours (in the US) or 48 hours (elsewhere) to finish it. Movies you rent disappear from your iTunes library when the rental period ends.

#6. Can I Keep iTunes Rental Movies Forever?

The 24-hour limit can be a problem for some people and some may ask, "can I keep rented iTunes movies forever?"  Yes, you can, if you can remove the DRM protection from iTunes movies.

iTunes rented movies, videos and TV shows are very limited due to the DRM protection. If you want to free yourself from the iTunes rentals restrictions, you can take advantage of iTunes M4V Converter for Mac or DRM Media Converter (Win) to legally remove DRM from rented M4V movie. Download the program below and follow the guide on how to keep iTunes rentals forever to crack DRM from iTunes videos.


#7. Can I Sync Rented Movies to My iOS Device?

Yes. If you rent a movie on your computer, you can sync it to your iOS device to watch on the go. Just sync the rented movie the same way you would sync any other content to your device. In fact, you can sync a movie back and forth between your computer and your device as many times as you like during the rental period.

Step 1. Connect the iDevice with your computer.

Step 2. Click the device sign and then Movies under Settings.

Step 3. Tick the option of "Sync Movies" and "Automatically include all movies". Then click "Apply". Your rented movies will be transferred to your device.

Note: If you use your iOS device or Apple TV, you have to watch the movie on that device. However, you can Airplay a rented movie from your device to your Apple TV. But if you want to be able to move a rented movie from one device to another, you have to download it to your computer.

#8. Can I Play Rented Movies On Two Computers or Devices at The Same Time?

No. The movie can only exist on one device or computer at a time. It's worth noting that if you sync a rented movie to your iOS device, it disappears from computer.

#9. Can I Watch a Rented Movie Without Internet Connection?

To watch your movie when you're offline, like on an airline flight where Wi-Fi is not available:

  • Download the entire movie before you go offline.

  • Press play to start watching. The 24-hour timer starts even if you're offline.

You might consider downloading rented movies prior to the day of your trip to make sure you have time to download all of the content.

Please be aware an Internet connection to the iTunes Store is required to authorize playback or activate the 24 hours' time-limit of movie rentals. This means, only during the starting of the movie. Once you have started playing the movie rental, internet connection is not required. You can play anywhere without internet connection.

If you there is totally no internet connection, you are advised to use iTunes M4V Converter to bypass DRM from iTunes movies so don't need to authorize playback or activate the 24 hours' time-limit of movie rentals. By cracking DRM from iTunes rentals and converting M4V to MP4, you can break the 24 hours' time-limit and play them on any device anytime.

# 10. I Rented a Movie On ITunes and It Won't Download?

After you buy a song, album, movie, or TV show from the iTunes Store, your download might stop unexpectedly because of one of these issues:

  • iTunes lost its connection to the Internet.

  • iTunes quit before the download finished.

  • Your iPhone, iPad, iPod touch, or computer restarted during a download.

  • Your Internet connection was too slow.

  • Another application, such as third-party security software or a firewall, blocked the download.

When you download music, a movie, or a TV show you bought from the iTunes Store and it gets interrupted, you can restart the download.

Do you have any other questions about iTunes movie rentals? Please tell us in the comments below.


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